It was efficiently produced for $43.5 million, scored a world box office of $88 million, and appeared to be a modest success. Consider, for example, Warner Bros.’ movie The Negotiator, with Samuel L. The simple fact is that the studios pay more to alert potential audiences via advertising and to get movie prints into theaters than they get back from those who buy tickets. (Click here to see a table of this data.) This sad reality is not a result of the high cost of making movies, inefficiencies, or of any sort of studio accounting legerdemain. Nowadays, in the new Hollywood, the world box office is a money loser: In 2004, the studios lost an estimated $2.22 billion on the $7.4 billion they took in from the box office. The state announced ‘Quality-based Gujarat Film Encouragement Policy-2016’ under which it offers financial assistance of up to Rs 50 lakh to movie producers as per the film quality and cash rewards in the range of Rs 2-5 crore to films which win international awards.Once upon a time-before the TV and VCR-studios earned virtually all their profits from a single source: the theater’s box office.
Gujarat government, too, is lending a helping hand to the segment. Other factors that are helping Gujarati film industry improve include the reach of multiplexes in smaller towns.Īlso, as Gujarati films are doing good business, it is helping several regional films being considered for overseas and digital rights.
Instead of portraying a family that stays in a village, these stories revolve around youngsters and families in an urban setup. Gujarati films that have done well at the box office in the past few years, such as Chal Man Jeetva Jaiye, Gujjubhai The Great and Chhello Divas, among others, have broken the stereotypes associated with Gujarati cinema. But the past few years can be termed as the 'new age' for Gujarati cinema, with new concepts, fresh faces and better techniques making inroads. Till the end of 2010, most Gujarati movies were primarily made around rural and social themes, wherein the lead actor was shown wearing a kediyu, a traditional dhoti and turban, and dancing to garbha songs. On the back of this revival, producers are exploring new themes to cater to an audience that is getting more urbanised. In 2015, the box office collection for Gujarati films was over Rs 55 crore, up from Rs 7 crore in 2014, according to a 2016 KPMG report.
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